Digital Marketing Services
Our Digital Marketing Services will get you found and get your visitors to take action
Search Engine Optimisation
This is a first before you try anything else. Make sure your website is properly optimised for search engines. This involves page speed, design, correct Keyword titles and meta descriptions, sitemap submissions.
Keyword Optimisation and Research
If you are trying to rank for a service or product it is important to know which are the best keywords. You can always check your competitor’s keywords to see what’s working.
The Power of the Blog Page
Writing a regular blog with genuinely useful and relevant content is one of the best ways to organically rank your product or service. This increases your visibility to search engines.
There are numerous tools out there that can automate your marketing efforts such as newsletter releases, social media post scheduling and triggered email responses.
Data analytics is used to measure KPIs like traffic, landing page success, time spent on your site, where visitors are arriving from and where they are leaving from.
Overlooked but still a really powerful method to engage your audience. Newsletter campaigns or offers to gather emails which can then be used as leads.
Paid Advertising PPC
Fantastic opportunities out there to push your site forward through Google Adwords, Facebook or any other social platform that’s appropriate for your audience.
Social Media Marketing
Another great digital marketing activity to drive traffic to your site. You can target demographics, interests, hobbies and set your budget. Being social is a must for any digital marketer.
Using fun and interesting content to generate an audience. EBooks and white papers. Video is capable on nearly all phones. You might have the next viral video!
Let’s Talk about your Project
The first step is to be informed so that you can make the right decisions.
What Is Digital Marketing?
Digital marketing services come in a variety of forms but in principle, it is an effort to promote your business, attract customers, turn them into buyers and maintain those customers all done through the medium of online platforms. If we break it down there are four things we have to do for this to happen.
1. How do we Attract our customers?
Via all our social channels and our website of course! We can use social to build awareness and engage our audience with high-quality content. We can then use these platforms to drive traffic to our website landing pages. For organic traffic, there are several factors that determine what ranking position you deserve but the two main ones are Quality and Relevant Content and High-Quality Backlinks. You must be an authority on your subject matter and that must be reflected in both the content of your website and the referring domain backlinks. Other ways to drive more traffic to your site are
- Pay Per Click Google Ads
- Social Media Advertising
- Social Media Marketing – Posting and engaging with your customers
- Email marketing
- SEO – Improved organic ranking to gain more traffic
- Useful, relevant content published regularly
2. How do we Engage our target audience?
- Our social channels and our well-designed Website
- Customised Landing Pages specially designed for a target audience and adword group.
- Blog Posts that are worthy of sharing
- Quality Videos
3. How do we Convert
Your site must have a clear call to action, sign up, download, buy now, free white paper etc, email follow-ups, limited and timebound offers, killer headlines and copy.
4. How do we Sustain
- News letters
- Cross-sell / Up-sell
- Loyalty points
Frequently Asked Questions:
How Will It Help My Business?
Like any business, if we don’t promote it or drive traffic through digital marketing services or it will not survive. The digital landscape is vast and unless we make sustained efforts to drive traffic to our site we will perish. There are numerous ways to promote ourselves online with the help of a digital marketing professional. The first thing you must do is produce a digital marketing strategy. This is the digital marketing roadmap for actional steps to success.
What Are The Best Digital Marketing Techniques
As mentioned above Attract / Engage / Convert / Sustain. This is the formula for digital marketing success and you can be as creative and inventive as you like according to your resources. As long as you follow these steps you will make progress. As regards which is the best individual marketing practice, it depends on your target audience, your product or service and after that what works best. As with all digital marketing you must test and measure and then go again. If you are not measuring your efforts how do you know where your money is being spent?
How Do I know My Digital Marketing Efforts Are Working?
Setting up clearly defined goals or events that can be tracked and measured. So if your goal is to get people to sign up you could track the thank you page. Then when your adverts run you will know that anyone who has arrived on your landing page via your ad and has triggered the landing page is a converted goal. There are other indicators as well but this would be a very obvious one.
How Much Does Digital marketing Services Cost
It all depends on your budget but really it comes down to unit economics. How much is your digital marketing costing you to convert one website visitor into a customer? What is the lifetime value or once-off value of having acquired that customer? Then you can easily work out your rate. By measuring your overall advertising efforts you can work out the cost per acquisition because you have tracked and measured your goals.
How Soon Can I expect To See Results From My Digital Marketing Efforts
In most cases immediately. Google Ads are by far the very best way to attract and convert qualified buyers for your products and services. Configuring and setting up your Google Ad campaign can be a bit of a nightmare so important to hire a professional as this can save you a ton of money but more importantly can be the difference between it working and not working. By hiring a professional for your digital marketing services you will save yourself time and money and will have more new customers.
Where Are Digimark Based? – Digital Marketing
Digital Marketing services from Laois company Digimark is an online marketing company based in Laois. We offer a variety of online marketing services, from Web Design, Landing Page design, Logo design, pay-per-click ad management, and SEO both on and off-page. We have customers all over Ireland and abroad, so we don’t just offer digital marketing in Laois, but that’s where we are based.