What’s Digital Marketing and How Do We Know It Works ?
Getting found and getting your visitors to take action. Using data to measure success.
Search Engine Optimisation
This is a first before you try anything else. Make sure your website is properly optimised for search engines . This involves page speed, design, correct Keyword titles and meta descriptions, site map submissions,
Keyword Optimisation and Research
If you are trying to rank for a service or product it is important to know which are the best key words. You can always check your competitors keywords to see what’s working .
The Power of the Blog Page
Writing a regular blog with genuine useful and relevant content is one of the best ways to organically rank for your product or service. This increases your visibility to search engines
There are numerous tools out there which can automate your marketing efforts such as newsletter release, social media post scheduling and triggered email response.
Data analytics is used to measure KPI’s like traffic, landing page success, time spent on your site, where visitors are arriving from and where they are leaving from.
Overlooked but still a really powerful method to engage your audience. Newsletter campaigns or offers to gather emails which can then be used as leads.
Paid Advertising PPC
Fantastic opportunities out there to push your site forward through Google adwords, Facebook or any other social platform that’s appropriate for your audience.
Social Media Marketing
Another great way to drive traffic to your site. You can target demographics, interests, hobbies and set your budget. Being social is a must for any digital marketeer.
Using fun and interesting content to generate an audience. EBooks and white papers. Video is capable on nearly all phones. You might have the next viral video !
Let's Talk about your Project
The first step is to be informed so that you can make the right decisions.