How to Increase Your Online Presence?
First things first you need a purpose, right!. You have a business idea and you want to leverage your services or ideas by online promotion. Your idea might be an ecommerce store, a popular blog, an authority site, an affiliate site, services or products, resource site and the list goes on.
Now that you know what your promoting you will need a website. This will be your platform from where you will present your content, products and services. Web design trends are constantly changing so important to be up to date with industry standards and practice.
Ultimately your site needs traffic and your content will go a long ways to driving visitors to your website. Google favours useful, authoritive well written content. You will also need backlinks. Bacllinks are links directed back to your own website form other authoritive urls. The higher quality the link the better it is for your rankings. There are a number of SEO tools to help you with this work . There is an excellent blog on this topic from Brian Dean here. https://backlinko.com/seo-tools
Other areas where you can increase your backlink profile is through online directories such as yelp, google my business, Bing, Yahoo, linkedin, facebook etc. The most immediate way to increase traffic is of course paid advertising which can be done through Bing, Google , Yahoo and all the social platforms. Facebook is very specific and you can target age, sex, locations, interest etc .
When commissioning a new website for your business, apart from having an online presence it is essential you have some clear goals of what you are trying to achieve. More sales, lead generation via increased traffic, getting well placed in SERP’s (search engine result pages) are to name but a few. Your website can also be used as a marketing platform for gathering email lists, building your audience, a resource for your customers and much more. If you are interested in finding out more about how an existing or new website can help your business feel free to get in touch here.