What Makes A Successful Website?
You must have the following things.
Your Website Is Your Virtual Shop Window So Be Professional!
Your website is your virtual shop window and first impression to potential customers, so it’s important to make sure that it looks professional. A professionally designed logo, themed colours and paired fonts are key elements to creating a successful website.
User-centred design is also essential, as this focuses on the needs of the end-user. By ensuring that your website meets these criteria, you will be well on your way to success.
Functionality and Performance are key!
Functionality and performance are key to any successful web design. If your website is slow to load or doesn’t function correctly, users will quickly lose interest and move on to another site. That’s why it’s important to make sure your website is well-optimised and runs smoothly.
Here at Digimark, we can help you ensure that your site is running at its best. We can help you optimise your website for speed and performance, and we can also troubleshoot any issues you may be having.
Must Be Mobile Responsive As Mobile Browsing Is Leading The Way
As mobile phones become more and more sophisticated, mobile browsing is taking over desktops at a very fast rate. It is therefore very important to have your website designed for mobile as well as desktop devices. Site loading times need to be optimised for mobile to ensure a smooth user experience on handheld devices.
If your website is already optimised for mobile you will rank higher. Make sure your website is designed for mobile devices as well as desktop computers to ensure the best possible experience for your users.
User Centered Design Means Good User Experience
Web design is not only about making things look good, it’s also about making sure the user has a good experience. This means considering things like how easy it is to find what you’re looking for, how intuitive the design is, and how well the site functions overall.
Focusing on the user’s experience is essential for creating a website that people will actually want to use. By designing with the user in mind, you can ensure that your website is both visually appealing and functional.
How To Convert Traffic When It Comes?
Making sure your website has a clear and concise call to action is key in converting online traffic into leads or customers. If someone visits your website and doesn’t know what to do next, they are likely to leave without taking any action.
A call to action should be easy to see and understand. It should also be placed prominently on each page of your website. Call to action are buttons that require the user to take action like “Sign Up Now”, “download the free report” or “Contact Us”.
How Will My Site Rank Once it’s Designed and Built?
It’s a common misconception that once you’ve designed and built your website, traffic will come flooding in. The truth is, ranking well on search engine results pages (SERPs) is a complex process. If you want to ensure your website is visible to your target audience, it’s wise to invest in professional SEO services.
When starting out on your digital journey, be sure to factor in a marketing budget to launch your new web design project and promote your website once it’s live. By taking these steps, you can help ensure your website ranks well and attracts the right kind of attention.
How do I Drive Traffic To My Website For My Business?
Driving traffic to your website for your business happens by paying Google / Bing or Facebook or ranking by merit according to Google’s algorithm. Real estate on the SERP (Search Engine Results Page) is either paid or organic. Paid results are the ones that have the word “Ad” beside them and organic results are the non-paid results. In order to rank with either paid or organic search results, you are competing with other people, so specific criteria must be adhered to. You can find out more about search engine ranking and lead generation here.
Can I Update Content On My Own Site?
There is plenty of online resources relating to WordPress for advice and support. Digimark offers all our clients quick friendly support and advice over the phone, face to face or by email on any issue relating to technical matters, mock-up designs or updating your website. We also have many online videos outlining basic tasks that cover ongoing maintenance for your website.
Digimark Web Design Services
When hiring a web designer make sure you pay attention to the following
Mobile First Web Design
We will make sure your website design is fully mobile responsive for both tablet and mobile devices. Our web designers are qualified UX and UI experts.
User Centered Design
UX or user experience is basically making your web design intuitive for all user types. The design process entails creating personas, scenarios and uses cases to fully cover all users and to ensure your web design is going to work. We of course will not forget about you the business owner and will be sure to align your own business needs within the functionality of the website.
A professionally designed logo is really important for your brand and image. It is something that will make you stand out from all other businesses. It can be used for all your documentation, branding and online publishing.
A website that is designed to display your products and services in an easy to find manner. The web design will also be themed with fonts, colours and images.
Ecommerce Web Design
This is for online shopping. It is the same as a brochure web design project but with a different focus. It will have a shopping cart, product display and product descriptions. It will have a secure payment gateway set up to link to your own bank.
Clear Call To Actions
You want your website visitors to take action when they land on your site, right? That might be to buy a product, book something, fill out a form or leave their email address. A good web design will make that easy for website visitors.
Content Management System
We use WordPress, the most popular platform for web design and development on the planet. The beauty of this software is that it is very user friendly. If you think you would like to manage your website once it’s built well then this is the system for you. We offer face to face training at the end of every project and have a list of online resources to lean on for various task tutorials.
If you think your website will have ongoing development as a minimal viable product a staging set is vital. This is basically a replica of your Web design under a different web domain. This allows us to test and deploy any new functionality with the least disruption to the live site.
Wire framing and Mockups
It is important to know what your website is going to look like before signing off on a web design. We provide interactive web design mockups where you can test and interact with the proposed design. This also allows us to revise any elements that you are not happy with it.
Graphics and Moving Elements
Web Design trends are constantly changing but apart from the design, the functionality must also be considered. Having lots of animations, video and moving elements within your web design can slow down your website drastically which will, in turn, affect your website rankings. So we certainly want a nice clean and crisp website, colour-themed, paired fonts and some animations but speed is also very important.
Planning Your Web Design
For many businesses, it is nearly always imperative to have a discovery meeting. This is where we can discuss all of your requirements from both your own perspective and your expected website users. Web design works when it is well planned.
Customised WordPress Development
Something that stands out from the crowd
If you are looking for a more unique and original design this option may be the right one. We can turn your PSD mockups into interactive web pages. If you need specific functionality and we can’t find an off the shelf solution we can develop a plugin for you. It can also be a little easier in regards to optimisation.
Off The Shelf WordPress Site
Do you want to manage your own site?
Want to manage yourself without having to bring in technical support, this is for you. This is often the best solution for startups, brochure sites and some e-commerce sites. Premium themes and templates at no extra cost which ensure mobile responsiveness and super clean code. Check out our special starter package here.
Other Web Design Services
We also offer the following services
WordPress plugin development for adding a customised piece of functionality to your site that can’t be bought off the shelf.
Landing Page Design – For Adword Campaigns
Hire me by the hour
Email Set up Configuration
Prototyping and interactive Mockup
Our E-commerce Solutions
We use Woocommerce as it is easy to manage and offers a ton of extensions. These can be used to add all sorts of cool things to your online setup. From the abandoned cart, notifications to follow up emails, subscriptions, deposits, cool check out workflows. It’s endless. We can help with payment gateway set-up, eBay, Amazon and social integration. We can also design each product page to match your overall design. More info here.
It’s Time For A New Website Design!
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