Pay-per-click advertising works.
Grow Leads and make sales fast with Google Ads.
Paid Search with Google Ads and Social Traffic. We Optimise your pay-per-click campaign and landing pages for conversions.
Pay Per Click Your Way To More Leads & Sales
How Pay Per Click Works
You pay Google to rank your website for certain keywords associated with your product or service. To rank your ad against other advertisers you must have an optimised landing page, that’s the page that opens when your ad is clicked. If your page is well optimised your ad will rank higher.
Making PPC Profitable
You must know which are the best keywords and phrases. Competitor analysis will go a long way to finding out what works. Quality Score is a rating that Google gives your ads to determine what price you will pay for competing keywords. The higher the score the less you pay.
Conversions & Revenue
Your goal conversions must be tracked and measured to know what you are paying for. You must know what value each conversion has in terms of your business and what each conversion is costing you in terms of advertising. Then all you do is scale your ads.
Our Marketers are certified in both Google Analytics and Google Search.
Start Advertising or Grade Your Existing Google Ad Account
Pay Per Click Service Case Study
This was a two-month comparison report for our new client who was running a Google Ad campaign and social campaign. For the same spend we doubled their conversions and halved the cost per conversion after only the second week, and by the third week reduced the conversion cost again by 29%. Conversion value will depend on your business but for this client, each conversion was worth more than 100 times the cost of the conversion. The bottom line is they increased their conversions from 24 to 88 and reduced their conversion cost from €26.89 to €6.95.
Before Looking at our Performance Chart, please know the meaning of the following:
- CPA (Cost per acquisition – final cost for fully converted sign-up)
- Impressions: how many times your Ads show up in search results
- Clicks: How many times has your Ad is clicked
- Conversion: How many people take action. Buy /Sign up
- CTR: Clicks ÷ Impressions
- Conv. Rate: Conversions ÷ Clicks
Week 1 – CTR 0.18% , Conversion Rate 4.01%
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Week 2 – CTR 0.74% , Conversion Rate 6.25%
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Week 3 – CTR 1.51% , Conversion Rate 7.20%
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Week 4 – CTR 1.66% , Conversion Rate 6.74%
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Week 8 – CTR 9.88% , Conversion Rate 16.82%
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We Know What Works, And What Doesn’t.
Doing it yourself does not work, working with a Google rep does not work as they don’t understand your business, your market or your product. We are experienced and have already made lots of costly mistakes. We know how to increase your Quality word score, bring down your cost per click, target the right ads, and use the correct keywords and landing pages for the right audience. Whether your starting out or already have an account call us today to see how we can help.
What Are Our Charges
You must pay your own daily budget directly to Google and we will fine-tune your Ad for a profitable return on your investment. All new written content for landing pages must be supplied by the client or we can outsource. Your results will depend on your daily budget.
Basic
- Website Audit
- Competitor Keyword Analysis x 20 keywords
- Keyword Research & Planning x 20
- 3 x Optimised Ads Created for Search
- Goal and Conversion Tracking
- Weekly Bid adjustments
- Monthly Detailed Reports on conversions and revenue
Standard
- Comprehensive Website Audit
- Competitor Keyword Analysis x 50 keywords
- Keyword Research & Planning x 50
- 20 New Additional Adwords low CPC
- 9 x Optimised Ad Creation for Search & Display
- 1 x New Landing page Design Optimised for Ads
- Bid Adjustment (mobile), Monitoring, Goal and Conversion Tracking
- Competitors Backlinks Research
- Remarketing on Facebook if you are using paid FB Ads
- Monthly Google Ad Grader Report with actionable steps for improvement
- Monthly Detailed Reports on conversions and revenue
Professional
- Comprehensive Website Audit
- Competitor Keyword Analysis x 100 keywords
- Keyword Research & Planning x 100
- 50 New Additional Adwords low CPC
- 16 x New Opimised Ad Creation for Search & Display
- 2 x New Landing page Design Optimised for Ads
- Bid Adjustment (mobile), Monitoring, Goal and Conversion Tracking
- Competitors Backlinks Research
- Remarketing on facebook if you are using paid FB Ads
- Monthly Google Ad Grader Report with actionable steps for improvement
- Weekly Detailed Reports on conversions and revenue
Elite
- Comprehensive Website Audit
- Competitor Keyword Analysis x 200 keywords
- Keyword Research & Planning x 200
- 80 New Additional Adwords low CPC
- 24 x Optimised Ad Creation for Search & Display
- 3 x New Landing page Design Optimised for Ads
- Weekly Bid Adjustment (mobile), Monitoring, Goal and Conversion Tracking
- Competitors Backlinks Research
- Manage FB and Instagram Ads
- Remarketing on Facebook if you are using paid FB Ads
- Manage & Optimise Audience Opportunities – Facebook Ads
- Weekly Google Ad Grader Report with actionable steps for improvement
- Weekly Detailed Reports on conversions and revenue
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