Pay Per Click Your Way To More Leads & Sales
When spending money on Google ads you want to make sure you are getting a return. But PPC is not easy to get right. You may have tried advertising with Google Ads before so you know how easy it is to burn through a large amount of money fast or if you have an agency running your campaign and the focus is on clicks and traffic. That’s what we don’t do. Our focus is only on conversions and revenue. We know exactly how much each conversion is costing you and with our expertise, we will bring that cost down, increase the visibility of your Ad and increase your CTR (Click Through Rate).
How Pay Per Click Works
You pay Google to rank your website for certain keywords associated with your product or service. To rank your ad against other advertisers you must have an optimised landing page, that’s the page that opens when your ad is clicked. If your page is well optimised your ad will rank higher.
Making PPC Profitable
You must know which are the best keywords and phrases. Competitor analysis will go a long way to finding out what works. Quality Score is a rating that Google gives your ads to determine what price you will pay for competing keywords. The higher the score the less you pay.
Conversions & Revenue
Your goal conversions must be tracked and measured to know what you are paying for. You must know what value each conversion has in terms of your business and what each conversion is costing you in terms of advertising. Then all you do is scale your ads.
Our Marketers are certified in both Google Analytics and Google Search.
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Pay Per Click Service Case Study
This was a two-month comparison report for our new client who was running a Google Ad campaign and social campaign. For the same spend we doubled their conversions and halved the cost per conversion after only the second week, and by the third week reduced the conversion cost again by 29%. Conversion value will depend on your business but for this client each conversion was worth more than 100 times the cost of the conversion. The bottom line is they increased their conversions from 24 to 88 and reduced their conversion cost from €26.89 to €6.95.
Before Looking at our Performance Chart, please know the meaning of the following:
- CPA (Cost per acquisition – final cost for fully converted sign up)
- Impressions: how many times your Ads shows up in search results
- Clicks: How many times has your Ad is clicked
- Conversion: How many people take action. Buy /Sign up
- CTR: Clicks ÷ Impressions
- Conv. Rate: Conversions ÷ Clicks
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